Jimm’s PC-Store Influencer Campaign

Grail media group teamed up with Jimm’s PC-Store to launch a dynamic, hands-on campaign showcasing the excitement of building a custom computer. By leveraging influencer partnerships, interactive streams, and real-time engagement, Jimm’s successfully drove brand awareness and educated viewers on the process of purchasing and assembling PC components—all in a fun, approachable way.

Client:

Jimm´s PC-Store

Partners:

Grail Media Group

From Cart to Computer: How Jimm’s PC-Store Powered Up Brand Engagement with Live PC Building

Introduction

 

Jimm’s PC-Store transformed the world of custom PC-building into a fully interactive experience. Partnering with prominent influencers, the brand led viewers from “cart to computer” through live product selection, real-time assembly, and Q&A sessions—all while spotlighting its wide array of components and expertise. By blending hands-on demonstrations with genuine audience participation, Jimm’s PC-Store not only demystified the PC-building process for new enthusiasts but also cemented its reputation as a trusted resource among seasoned tech fans.

 

Campaign Objective

 

  1. Boost Brand Awareness
    • Position Jimm’s PC-Store as a go-to destination for PC components and expertise.
  2. Demystify PC Building
    • Show audiences how easy and accessible it can be to select and assemble computer parts.
  3. Increase Viewer Engagement & Traffic
    • Encourage the audience to explore Jimm’s web shop and actively participate in live assembly sessions.

 

Key Strategies

 
  • Product Shopping with Audience
    Influencers navigated Jimm’s web shop live, discussing component options with viewers and demonstrating key decision-making factors (performance, compatibility, budget).
  • Hands-On Assembly
    After ordering the parts, influencers assembled the PC in real time on stream, narrating each step to educate and involve their audience.

 

Interactive Engagement

  • Chat Integration
    Viewers were encouraged to ask questions, offer opinions on component choices, and share PC-building tips. The lively chat discussions amplified engagement and reinforced Jimm’s position as a trusted resource.
  • Product Placement
    Components, tools, and the web shop itself received ongoing spotlight moments—keeping Jimm’s offerings top-of-mind throughout the broadcast.
 
Campaign Highlights

 

  • 115 454 Unique Viewers
  • 434 540 Total Views (Live + VoD)
  • 41 034 Chat Messages
  • 28 808 Hours Spent with Content (Live)
  • 730 027 Chatbot Message Impressions
  • 0.28 Hours Average Viewing Time (Live)

 

These metrics underscore the campaign’s ability to attract a large, interactive audience who spent significant time exploring Jimm’s brand and products.

 
Ease and Value of Working with Grail media group

 

  • Seamless Coordination: From influencer scouting to concept execution, we managed every phase so Jimm’s could focus on delivering quality products and expert advice.
  • Data-Driven Insights: We tracked real-time viewer sentiment, engagement spikes, and common questions—enabling on-the-spot optimizations and future-proof strategies.
  • Elevated Brand Perception: The live, informative format positioned Jimm’s as both an accessible entry point for beginners and a trusted authority for seasoned PC enthusiasts.
  • Scalable Success: With proven results, Jimm’s can replicate or expand on these tactics, reaching even broader markets and refining content to match evolving consumer interests.
 

Conclusion

This influencer-led campaign demonstrated how interactive, educational content can transform a traditionally niche activity—PC building—into a mainstream, high-engagement event. By pairing authentic influencers with live assembly sessions, Jimm’s PC-Store not only boosted brand recognition but also empowered viewers to take their first (or next) step into custom PC-building.

If you’re ready to elevate your brand’s presence and engage audiences in a memorable, hands-on way, reach out to Grail media group. We’ll help you craft and execute campaigns that resonate, educate, and deliver real business impact—just like we did for Jimm’s PC-Store.