REsQ club Germany

In Germany, ResQ teamed up with a game-focused influencer for a deep dive into the app’s food-saving features, highlighting both cost and environmental benefits. The campaign delivered exceptional engagement—with over 185,000 hours of watch time, more than 671,000 live views, and over one million chatbot messages driving traffic to the brand’s site.

Client:

ResQ Club

Partners:

Grail Media Group

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Case Study: ResQ Food-Saving Campaign in Germany

Introduction

 

Grail media group partnered with ResQ to launch and promote its food-saving service in Germany, driving significant audience engagement and tangible business benefits. By leveraging our integrated approach—combining influencer marketing with data-driven insights from our Sentimental AI tool—ResQ successfully introduced its brand to a highly engaged, game-focused audience. Below, we detail how this partnership delivered remarkable results in engagement, reach, and traffic.

 

Campaign Objective

 
  •  Market Entry: Establish ResQ’s presence in the German market, particularly among a younger, tech-savvy demographic.
  • Audience Education: Demonstrate how the ResQ app helps reduce food waste, saving users money while benefiting the environment.
  • Increased Engagement: Drive measurable traffic to ResQ’s website, generate buzz, and encourage active usage of the app.

 

Key Strategies

 

Influencer Partnership
 
  • Gaming Influencer Collaboration: We teamed up with a popular game-focused influencer whose dynamic and interactive content resonated with an 18-35-year-old male-skewed audience.
  • Authentic Demonstrations: The influencer showcased the ResQ app during live streams, highlighting how it fit seamlessly into everyday life—ordering discounted meals and discussing environmental benefits in real time.
 

Data-Driven Insights

 
  •  Sentimental AI Tool: Grail media group’s proprietary AI solution analyzed audience sentiment, preferences, and regional attitudes. This allowed us to refine campaign messaging around sustainability, affordability, and convenience—core values for the target market in Germany.
  • Localized Positioning: Environmental consciousness is a strong cultural value in Germany. By framing ResQ’s offerings as a direct way to prevent food waste, we effectively addressed a key consumer concern.

     

     

Interactive Engagement

 

  • Live Chatbot Integration: Over one million chatbot messages provided a two-way communication channel, answering questions, directing viewers to relevant app features, and offering exclusive promotions.
  • Exclusive Discounts: Tailored discount codes for the live stream audience further incentivized trial and demonstrated tangible savings.
 
Campaign Highlights
 
Extensive Watch Time and Views

  • 185,000+ Hours of Content Watched: Viewers spent a considerable amount of time interacting with and learning about ResQ, underlining high-quality engagement.
  • 671,000+ Live Views: The influencer’s strong follower base and compelling stream format drew substantial real-time audience participation.
 

High-Traffic Funnel
 
  • 1,000,000+ Chatbot Messages: Automated chat sessions delivered personalized assistance, answered FAQs, and linked to the ResQ website, driving an immediate and trackable spike in traffic.
  • Streamlined Conversion: By simplifying the “learn more” and “sign up” process, many viewers moved quickly from curiosity to active users of the ResQ app. 

Positive Brand Perception

 

 

  • Environmental Alignment: Highlighting ResQ’s role in preventing food waste resonated with an audience that places a high value on sustainability.
  • Cost Savings: The concept of “smart spending” was reinforced through influencer usage, creating a compelling reason to use the app beyond environmental benefits.
 
Ease and Value of Working with Grail media group

 

 

 

  • Seamless Coordination: From identifying the ideal influencer to managing live promotions and chatbot integrations, Grail media group’s turnkey services allowed ResQ to focus on what they do best—providing a high-quality, eco-friendly service.
  • Actionable Insights: Our Sentimental AI tool delivered real-time feedback on how campaign messages were received, allowing for quick adjustments to boost engagement and relevance.
  • Maximized ROI: Thanks to robust planning, strategic targeting, and optimized messaging, the campaign achieved strong viewership and meaningful conversions without wasted ad spend.
  • Scalable Solutions: With proven success in Germany, ResQ is now well-positioned to roll out similar influencer-driven campaigns in other markets using the same data-driven foundation.
 
Conclusion
 

The ResQ Germany campaign serves as a prime example of how combining influencer marketing with AI-powered audience insights can drive exceptional results in brand awareness, user adoption, and community engagement. From crafting resonant messaging to integrating advanced chatbot solutions, Grail media group provided comprehensive campaign support—making it simple, efficient, and results-focused for the client.

If you want to explore how Grail media group can elevate your brand launch or product promotion, reach out to us today. We’re here to help you connect with your ideal audience, amplify your message, and achieve measurable growth